Alpha Group is China’s largest toy producer of hardline toys, creator of animation for TV / broadcasters and OEM partner to leading companies including Disney and Bandai. Alpha is well established in Asia markets with exciting plans now set to offer excellent product innovation and customer value to European markets.
Alpha markets product under the Auldey brand of its own manufactured range of Race Tin® Licensed & Proprietary radio controlled cars, SkyRover ® Helicopters & Auby® Infant products. In addition The Group is a leader in cartoon animation to global markets.
Alpha joins Import Services’ portfolio of toy and gift clients. The agreement with Import Services will facilitate the distribution of Alpha product to the UK market by providing inbound transport, customs clearance, storage, high volume order processing, pre-retailing services and outbound distribution to Alpha’s UK customers.
lpha’s Managing Director Europe, Andrew Dickson commented “The strength and momentum of our brand makes the timing right for our launch into Europe underpinned by a logistics provider with real distribution knowledge and experience; this combined with their web enabled systems and compelling port based logistics model, makes Import Services a great partner for us”.
Import Services’ Client Services Director, Mike Thomas commented “We are thrilled to be working with Alpha Animation; this endorsement from China’s largest Toy producer specifically recognises the business edge gained from Import Services in serving their retail customers”.